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Young Chinese citizens say goodbye to group tours |
In the near future, the sight of groups of Chinese tourists following their tour guides around to the most beautiful tourist attractions could well become a thing of the past. Young and wealthy Chinese citizens fascinated by technology and with a desire to experience individual forms of travel are no longer ...... |
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Chinese outbound tourism trends for the third quarter of 2011 |
Chinese outbound tourism has grown rapidly throughout 2011 and third quarter analysis shows that this growth is not faltering. Visa services are found to be the key factor when Chinese travellers choose a destination. The top locations for Chinese travellers are still based in East Asia, with Hong Kong... |
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8 Top tips for marketing to Chinese travellers |
The China travel market is growing both domestically and outbound, and the UNWTO predicts that Chinese outbound travelers will exceed 100 million by 2020, with international destinations beyond Asia on the rise. Chinese consumers are moving towards an experienced-based choice model from a price-based choice model ... |
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Australian tourism targets Chinese Netizens |
More Aussie travel companies are establishing a presence on Chinese social media platforms to attract business from the 235 million users. With 235 million people on Chinese social media platforms, they are growing at a rate that surpasses many of their western equivalents - and in terms of scale they are among the most significant platforms in the world... |
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PATA's'Good Tourism' concept adopted by UNESCO |
UNESCO's Funds-in-Trust Project named "Good Tourism" was launched in Yanoda, a Rainforest Cultural Tourism Zone in Hainan province, China on December 3, 2011. 'Good Tourism' was first introduced at the PATA 60th Anniversary & Conference in Beijing, April 2011. It is a new balancing concept following 'eco-tourism', 'green tourism', 'low-carbon tourism' and 'responsible tourism'... |
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New opportunities in outbound tourism in China |
Outbound tourism in China is entering its second phase, and bringing with it new opportunities and challenges for global tourism service providers.More and more Chinese are now looking for travel experiences beyond the ticking off of major sights and the dubious pleasures of forced shopping.... |
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Looking for a professional service platform to enter
and penetrate the Chinese travel market?
Contact us and find out how we may be able to help you ... |
| Tap into the Chinese market? Have you got your Chinese website ready? |
Latest research suggested that 80% of outbound Chinese travellers researching their trips online, it is vital for travel companies wishing to  be taken serious in the market to have a Chinese-friendly website with Chinese text.
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| Our Publication |
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The Travel World China《环球逸旅》is a bi-monthly glossy magazine in Chinese language targeting the higher-end travel service providers, corporate/MICE organisers, elite and special interests clubs, governmental departments travel planners in China, Executives of Fortune 500 companies in China and local blue chip companies, introducing and promoting the world’s destinations, luxury travel experiences and lifestyle accessories to the ever increasing cash rich, travel/shopping and brand conscious Chinese middle class. Every two months over 10,000 readers rely on Travel World China magazine to provide them with service information, innovativetravel plans, lifestyle/shopping features and destination information around the world.
The breakdown of our readership is as follows:
By sectors:
- 40% Tour operators, travel agencies who deal with consumers who prefer
quality to cost.
- 20% Corporate / MICE travel planners, frequent business travelers
- 15% Executives of Fortune 500 companies in China/ blue chip national
enterprises
- 10% Travel and tourism media.
- 8% Government departments travel planners.
- 5% Clubs, institutes and communities of special interests.
- 2 % Others - including celebrities, top bankers and private investors.
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