News Feed
| Tanzania Envoy in China Unveils Plan to Attract More Chinese tourists |
| Travel World China | Date锛2020-1-22 |
| |
A Tanzania envoy to China has unveiled his ambitious plan as he seeks to increase the number of Chinese tourists visiting the East African country and the region at large.
It is believed that Tanzania has welcomed nearly 10,000 tourists from China in 2019.
According to the China Outbound Tourism Research Institute (COTRI) study, approximately 4.31 million Chinese visited Africa in 2018.
Mr. Mbelwa Kairuki, who met members of Tanzania Association of Tour Operators (TATO) in the country's northern tourism circuit capital of Arusha recently, briefed the strategy and coached them on how to penetrate into the Chinese market with the world's largest population of over 1.4 billion people.
Statistics by China Tourism Academy, a think tank under the Ministry of Culture and Tourism, shows the country has the world's outbound tourism market, with 157 million Chinese nationals projected to visit other countries or regions this year alone.
A report released by the State Administration of Foreign Exchange in October last year says Chinese tourists spent $127.5 billion overseas in the first half of 2019.
The report says 54 percent of the Chinese tourists' expenditure remained within the Asian continent while 24 percent went to Americas, 13 percent to Europe and the remainder to other regions, including Africa.
The Tanzania tour operators had, in the first place, to create an online booking platform specifically for promoting their tourism services in China, Kairuki said. |
| |
Source锛欸lobal Travel Industry News |
|
|
|
|
|
