Cuba Select Travel, a licensed British owned inbound tour operator based in Havana, has appointed Shanghai-based Travel World China Network Marketing (TWC) as its representative in China. As Cuba Select Travel's representative, Travel World China will conceptualise, implement and promote the sales strategies for the client within the Chinese outbound travel market.
Cuba Select Travel is approved by the Cuban Ministry of Tourism and Cuban Chamber of Commerce to provide all arrangements in Cuba to the world travel industry. Established for over 15 years, its team is composed by British and Cuban travel professionals who live and work in Cuba and have extensive local knowledge of the destination with 30 years of combined tourism experience.
Stating that China has turned into a strong source market for Cuba, Joe Prem, Managing Director of Cuba Select Travel said, "We have noticed an increase in Chinese visitors to Cuba. We are excited to partner with Travel World China with their strong foothold across different cities in China. With their expertise, we hope to establish solid partnership with Chinese outbound travel trade professionals and we look forward to welcoming more Chinese to Cuba on their holiday and business visits."
Lin Yu, Managing Director of Travel World China added, "We are delighted to represent Cuba Select Travel and are excited to drive results for them in the Chinese market."
Revealing the sales strategy for the year, she added, "Our predominant plan is to get the trade allied and onboard through sales presentation and destination training, participation in trade fairs and conducting FAM trips for the potential travel trade."
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