| 53 Serena Staff accompanied by their
children participated in the 'EDUCATE HER PARADE'event that took place at the
Karura Forest on the 3rd of October. The event, organized by the GGBC - Global
Give Back Circle, is an initiative that integrates Mentoring, Private Sector
Engagement and Government and Local Community Support in a 'Circle of
Empowerment' that guides an at-risk girl to complete her educational journey,
gain employable skills, transition into the workplace and embrace the joys of
Citizenship through Giving Back. This spectacular parade took place amidst
different fun activities, to recognize the International Day of the Girl and
show support by raising awareness of the initiative as well as to raise funds
for the cause. This year's Parade focused on girls from West Pokot. The Global
Give Back Circle has now spread out to other countries including South Africa,
China, and India and boasts of hundreds beneficiaries and mentors who have
come on board to give back of their time and skills. The parade saw another
batch of girls graduate from the program. The Global Give Back Circle has also
partnered with the recently launched initiative by The First Lady Michelle
Obama let girls learn that seeks to reach out to the 62million girls in the
world that do not have access to education.
The parade was attended by not only
students from different schools, Mentees (beneficiaries of the program) and the
Mentors who have walked the journey with these girls, sponsors, and
well-wishers, but also some of the leading organizations in the country besides
Serena like KPMG (main sponsor), Safaricom, Microsoft, Citibank, Monsanto,
Deloitte, Ecolab, Price Waterhouse Coopers, Zep- Re, World Vision, Total and
General Motors and Microsoft.
The Serena Hotels also took the opportunity
to launch its first ever set of Children's Story books from its Book
Development Project. This was a way to show its true commitment to Education
and Early Childhood Development. The project is a two year partnership with the
Aga Khan Foundation, Lions International and Madrasa Early Childhood Program to
implement the Joint Literacy Initiative across Kenya, Tanzania and Uganda.
Proceeds from the three books titled 'We all went to Serena, What is it? and Life
History of a Butterfly will go to supporting the Serena Education/Literacy
Projects.
The parade was an opportunity to share
great Give Back work and Serena to once again show its commitment to support
Education Initiatives.
NTV featured the Parade on Saturday 10th
October - Weekend Edition on the 'Women and Power' section.
https://www.youtube.com/watch?v=nNzTdE05Y3c&feature=youtu.be
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