ITB Berlin and the new trade fair "tools":
A new meeting place of the digital economy in Berlin
New web-based software solutions for the international travel industry – ITB Berlin and ’tools’ present a new platform for the ITB eTravel World 2015 – call for papers announced
Berlin, 22 September 2014 – As of 2015 suppliers of web-based products will be able to showcase their new products at the ITB eTravel World at ITB Berlin, thus providing a focus for digital economy innovations serving the international travel industry. The ’toolsLounge’, which has been tailored to the demands of the digital economy, targets eTravel market players specialising in marketing and sales. In establishing a cooperation between the world’s leading travel trade show and the new trade fair ’tools’, which this year debuted on the Berlin Exhibition Grounds, both partners have underlined their roles as digital economy pioneers in the international travel industry. As the new platform for suppliers of web-based business solutions ’tools’ represents an important link. In the age of the digital revolution it provides answers in response to the rising demand for web-based solutions. When the first edition of ’tools’ took place in June it was attended mainly by suppliers specialising in marketing and sales for digital economy enterprises.
At the ‘toolsLounge’ at the ITB eTravel World suppliers will be showcasing their latest products to a wide audience of experts. At ITB Berlin Convention suppliers will be presenting web-based software solutions, examples of best practices and showing how companies can save valuable time with processes, lower costs and smoothly implement integration measures by employing innovative IT solutions.
ITB Berlin is announcing a call for papers that targets speakers from the digital economy. Details on how to apply can be found at: http://www.itb-berlin.com/etravel.
David Ruetz, head of ITB Berlin: “This year’s expansion and relocation of the eTravel World to Hall 6.1 at ITB Berlin was a great success and impressively demonstrated that this segment attracts a high level of interest that extends far beyond Social Media and Mobile Travel Services.“
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2015 will take place from Wednesday to Sunday, 4 to 8 March. From the Wednesday to the Friday ITB Berlin is open to trade visitors only. The ITB Berlin Convention is held parallel with the trade fair, from Wednesday to Saturday, 4 to 7 March 2015. It is the world’s largest specialist convention for the industry. More details are available at www.itb-convention.com. ITB Berlin is the leading trade fair for the worldwide travel industry. In 2014 a total of 10,147 companies and organisations from 189 countries exhibited their products and services to 174,000 visitors, who included 114,000 trade visitors.
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