WTM Africa announces the planned line-up of its event programme, which will take place during the inaugural show on May 2-3 at Cape Town's International Convention Centre.
WTM Africa's own World Responsible Tourism Programme (WRTP) will form a key component of the education sessions taking place over the two days of the show. The WRTP will be brought together by industry leader and organiser of the World Travel Market WRTP in London, Professor Harold Goodwin. With a pan-African cast of speakers, Professor Goodwin will compile a series of seminars, addressing core responsible tourism issues, that will offer visitors to WTM Africa the chance to debate, discuss and learn about the latest sustainable tourism initiatives and thinking affecting the African continent.
The African Business Travel Association (ABTA), the only member-led business travel association with a focus on corporate travel in South Africa and the African continent, has also joined WTM Africa as an official education partner. ABTA will be facilitating and presenting sessions covering a broad range of key trends, developments, challenges and opportunities from South Africa and the continent as well as how these destinations can revolutionise the business travel industry on Friday 2 May.
Saturday 3 May will see a dedicated session focusing on issues surrounding education within the African travel industry. The session has been organised by local expert Kamilla Swart, Associate Professor from the Department of Tourism and Events Management at the Cape Peninsula University of Technology. Swart brings with her an abundance of knowledge from the industry and region with a particular focus on sports and events tourism.
“I am proud to be associated with World Travel Market Africa as it will provide an ideal platform to discuss and debate issues concerning challenges in tourism education on the continent and pave the way for greater collaboration and partnership to capitalise on the continent's booming tourism industry” explains Swart.
WTM Africa has similarly joined forces with Director of Travel Bloggers Unite, Oliver Gradwell, to bring a dedicated travel blogger programme, featuring some of the most influential travel bloggers in Africa offering guidance on how the industry can best utilise this vital marketing resource. "Travel Bloggers Unite are delighted to be partnering with WTM Africa for their inaugural show in Cape Town” comments Gradwell. “The best practice guidance and insight we offer will give visitors to WTM Africa a competitive edge when working with travel bloggers in the future.”
The latest trends in travel technology and the challenges faced within the airline industry will also take centre stage, with leading industry lights providing discussion and insights on these important travel industry issues, as will South Africa’s first WTM Vision Conference – WTM Vision - Cape Town, organised by sister event World Travel Market in London. WTM Vision – Cape Town will offer travel executives the chance to hear the latest research on regional-specific trends and insights into what the future for those sectors might be.
WTM Africa Event Manager Polly Magraw said: “Our intention with the WTM Africa event programme is to appeal to a broad spectrum of travel professionals in order to ensure that everyone attending the show can find something of interest. The diverse programme will offer our visitors the best insight into the industry and focus on the exciting future prospects for this emerging region.”
World Travel Market Africa is part of Thebe Reed Exhibition’s Africa Travel Week, which also includes IBTM Africa and ILTM Africa at The Cape Town International Convention Centre from 28th April – 3rd May 2014. Africa Travel Week encompasses Africa's inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector. Three travel industry events in one week under one roof.
ILTM Africa 28 – 30 April 2014
IBTM Africa 28 – 30 April 2014
WTM Africa: 02 – 03 May 2014
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Notes for editors:
About Africa Travel Week
Africa Travel Week will comprise three co-located shows – WTM Africa, IBTM Africa and ILTM Africa - encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).
ILTM Africa 28 – 30 April 2014
IBTM Africa 28 – 30 April 2014
WTM Africa: 02 – 03 May 2014
Following the successful launch of ILTM Africa earlier this year, the decision to create an all-encompassing travel week will ensure Africa Travel Week is the leading global event for Africa’s travel industry.
For all media enquiries:
In Africa
Lloyd Orr Communications
Chantal Matthee
Myra Rego
International
World Travel Market – Africa
Paul Nelson / Nicole Collett or Kate Shepherd
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.
September 2013 will see the launch of IBTM India in Mumbai, India, and another exciting launch in the ski travel sector, with International Ski Travel Market in March 2014. Furthermore, April 2014 will see the launch of Africa Travel Week, incorporating WTM Africa, ILTM Africa and IBTM Africa.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2012 Reed brought together seven million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.
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