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The Middle East Luxury Travel Show (MELTS), which will be taking place at the UAE Pavilion in Saadiyat, Abu Dhabi from January 26-29, 2014, continues gaining strength, this time achieving a new alliance for entering the high-end travelling Chinese market. Conjoining as a key partner, the new Supporting Media Partner, Travel World China (TWC), will be simultaneously collaborating as a luxury buyer facilitator.
"We are very optimistic about this partnership with MELTS 2014. The partnership has many long-term objectives; the main element will be usingTravel World China's expertise to select high-end travel buyers from mainland China, especially those with a focus on luxury travel to the Middle East region. MELTS is the ideal platform to showcase its exhibitors to the Chinese visitors in this vibrant and ever-increasing important business and high-end tourist sector part of the world," commented Lin Yu, managing director, Travel World China.
The exhibitors of MELTS have revealed a deep interest in enhancing the participation of the assisting buyers from one of the largest and most highly valued markets in the travel industry, China. The presence of Travel World China will amplify the potency of the media reach, accompanying it with a significant breakthrough on the luxury buyers from the Asian country. "We also work as a specialised PR agency, representing the world's foremost luxury hotel and travel brands. As a leader within our business field, we consistently create dynamic, integrated campaigns, finely balancing creativity with deliverable strategy across all channels," said Lin Yu.
Travel World China is an experienced platform designed to facilitate and promote the outbound tourism on an international basis. It supports diverse organisations, institutes and companies by promoting and introducing them to the Chinese travel industry. They are one of the most notable and visited portals, regarded as a reputable source of information embodying the latest reviews and news on multiple destinations for travelling abroad. Travel World China provides a trade professional's platform, consulted by thousands of travel trade specialists, used for exchanging information and contacts along with debuting products and services from the travel industry.
"Travel World China boasts a unique position within the Chinese upscale travel industry, and this dual-aspect alliance will not only help us to deliver the promise of an outstanding international media journey, but crucially, it will assure exhibitors of MELTS 2014 a premium experience that will connect them with the most relevant and sought after buyers from the Chinese outbound luxury travel industry. We are delighted to make this announcement and firmly believe that all participants of MELTS 2014 will reap the benefits from such a union, whereby quality connections will have the potential to convert into quality ROI," Alexandra North, Managing Director, Seren Event Management Company (SerenEMC).
Reaching monthly a sum of 10,000 decision makers form the overseas Chinese trade travel industry, Travel World China provides relevant news of luxury travel and lifestyle to its readers. The exhibition is optimising and enriching the media experience by assembling key partnerships that will allow an outstanding international reach.
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