ITE & MICE - International Travel Expo & MICE Travel Expo, the annual travel fair held in Jun, which draws respectively 12,000 trade and 70,000 public visitors, will highlight the following travel theme and/or stage pavilions of Sport Tourism (new), Honeymooning & Overseas Wedding (HOW), Study Tour (ISTC), Travel Photography, Cruise, Wellness & Medical Tourism (WMT), and MICE in the year 2013.
While exhibitors of ITE & MICE are mainly arranged by geography, a growing number now prefer by travel themes which nowadays become more popular.
A survey on our public visitors last year, which drew over 4,000 replies, found 52% respondents interested in travel photography, 34% in cruise, 18% in study tour, 16% in honeymooning and overseas wedding, and 11% on wellness and medical tourism. Sport Tourism, new this year, was not included.
Also, around 18% of respondents made 5 times or more overnight leisure trips in the past 12 months and 57% made 2 to 4 trips; 29% would attend travel seminars and 20% (equivalent to 14,000 travelers) interested in booking tours at the fair; 72% prefer travelling in FIT and 6% in tailor-made tour groups. All indicate good business prospects!
For better ensuring their successes, each highlighted theme has its own program comprising all or partly of the following: separate visitor promotion; official mini-site; supports by related professional bodies and/or trade associations; designated area for related exhibitors; information stand or education corner, signage and banners; trade seminars; auctions, lucky draw and seminars in public days. Not to mention that they can leverage on the well established ITE for, say, regional trade visitors and media.
During trade days of 2012, there were a Cruise training seminar by the Asia Cruise Council, the ISTC Conference on Study Tour, seminars on HOW and WMT, and a series of MICE seminar. In fact, the second trade day of ITE & MICE is being designated as MICE / Corporate Travel Day. They were popular and well attended, and will again be held this year.
Among buyers and trade visitors, geographically, 73% are from Hong Kong, 20% from mainland China and 7% from abroad; by sectors 5700 from travel agents, 3,300 from MICE and corporations, and some 800 from trade and public media. Therefore, ITE & MICE covers effectively the regional travel trade, MICE and corporate travel, and Hong Kong's affluent FIT.
Organized by TKS Exhibition Services Ltd., ITE & MICE is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong and Macau Government Tourist Office, trade associations of travel agents and event industries from Hong Kong and in the region.
ITE & MICE 2013 will be held from June 13 to 16 at Halls 1A to 1E at the Hong Kong Convention & Exhibition Centre. For more info of the Travel Expo and the travel themes, please visit trade website of www.itehk.com. For exhibiting or visiting enquiry, please email to travel@tkshk.com or contact the Organizer, TKS by phone: (852) 31550600 and by fax (852) 3520 1500. |
