INDEPENDENT LUXURY HOTELS ARE IN FASHION!!
January 2013. Kirawira Serena Camp has been a member of Small Luxury Hotels of the World™ (SLH) since 1998 and is delighted to announce that after 15 years in business with SLH, 2012 marked SLH's best year ever. Reporting an increase of 10% from 2011, last year SLH delivered an unprecedented (in SLH's past) number of room nights at 341,000 and $119 million in revenue.
It's a good news story all round-not only have reservations and room nights hit an all-time high but the recognition of The Club is also a great success story. In 2012 SLH added 56,000 members to their loyalty club, a 46% growth compared to 2011, making our club 190,000 strong. Our activation rate for our Club Members has also increased by 18% and Club Revenue by 38%.
The home website, slh.com had an impressive 4 million visits in 2012 and a 19% increase in 2011. Reservations through the site have gone up by 26% and slh.com increased its share of bookings by 15% compared to last year. iPad visits, totaling close to 500,000 improved by 167% this year and iPhone visits increased by 132% showing the growing trend towards new technology.
Mahmud Janmohamed, Managing Director of Serena Hotels said that the recognition as members of the Small Luxury Hotels of the World TM (SLH) in itself is indeed an honor, and the sustainable integrated ethical approach to development of the Kirawira Serena Camp brand. He added that "the Company will continue to work on supporting the growing tourism industry in Eastern Africa by seeking investment opportunities and partnerships like the one with SLH, and that it validates its belief that with the changing nature of guest expectations it is the quality of service and product that will continue to determine the destination choices which clients make."
According to Paul Kerr, CEO for SLH; "It's extraordinary that after over 20 years in the business we're still managing to exceed the work we've done the year before, especially when you consider the current economic climate. The secret to our success is choice-put simply. With over 520 INDEPENDENT LUXURY hotels in more than 70 countries and multiple means of booking, we give the customer the freedom to choose how, where, when and why. Our Club is also a big part of the reason we have so much to celebrate-this year our Club has accounted for 22% of our bookings, which is significant compared to last year."
Kirawira Serena Camp is looking forward to what the New Year will bring and already has some great plans for the year ahead including fantastic valentine packages and much much more ( www.serenahotels.com)... that will see travellers enjoy this "Classic out of Africa Safari Camp"that brings you close to the proximity of the Western corridor-famous scene for the annual Wildebeest migration.
The Serena Hotels spans some of the most evocative, exotic and enchanting destinations in the world. With a portfolio of twenty five Hotels, Luxury Camps, Safari Lodges and Resorts located in Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique, and eleven properties in Afghanistan, Pakistan and Tajikistan, the Serena Hotels service profile guarantees unprecedented luxury, extensive amenities and unrivalled warmth and personal attention. The focus has been on product quality, high service standards and guest satisfaction and with this combination, Serena Hotels will definitely continue in its quest to be the Hotel of choice for any discerning traveller.
About Small Luxury Hotels of the World: The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of some of the world's finest small independent hotels. Comprising over 520 hotels in more than 70 countries, the diversity of the individual hotels, and the experiences that they offer, is exceptional. From cutting-edge design hotels to palatial 17th century mansions, city centre sanctuaries to remote private islands, historic country houses to idyllic resorts, Small Luxury Hotels of the World offers only the very best. Reservations can be made at any Small Luxury Hotels of the World property online at www.slh.com, via the free SLH iPhone app or by contacting your favourite travel agent. You can also call a Small Luxury Hotels of the World reservations office; to view a listing by country please click here: http://www.slh.com/contact-us/ |
