January 2013, Shanghai-Serena Hotels, a leading hotel group with properties in Africa and Southern Asia - has recently appointed Travel World China to spearhead its Marketing and Public Relations activities in China.
The Serena Hotel Group comprises a collection of 24 Hotels, resorts, safari lodges and camps in East Africa - in Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique, and 11 in Southern Asia-Pakistan, Tajikistan and Afghanistan. The properties are located in some of the most evocative and enchanting destinations in the world such as the Masai Mara and the Serengeti. Serena Hotels guarantee to its clients is uncompromising standards of comfort and cuisine, quality facilities, extensive amenities and unrivalled warmth of personal attention.
Travel World China will focus on establishing and improving Serena Hotels' brand awareness in the China outbound tourism market, customizing and conveying public relations information, as well as planning for and executing various marketing and promotional activities, as well as focus on increasing leisure and business travel groups, as well as foreign independent tourists (F.I.T.s) to Serena Hotels' properties across East Africa and Mozambique.
Travel World China Founder and Executive Director, Ms Lin Yu, said, "We are honoured to be in cooperation with Serena Hotels, and are confident our partnership's results will not only demonstrate Travel World China's strong position in the rapidly growing Chinese luxury travel and tourism industry, but also demonstrate our excellent public relations experience and ability. "
For Serena Hotels, this partnership presents an opportunity for the Chinese business and leisure travellers who are discovering Africa as an exciting new destination to explore its wide range of products... With the changing nature of guest expectations also, Serena Hotels believes it is the quality of service and product that will continue to determine the destination choices which clients make, and this gives the Group the confidence to explore this market.
Book now with Serena Hotels at:
Tel +254 20 2842000/ 2842333
Fax +254 20 2718102
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