Social media's importance in society is rapidly increasing, and Weibo has capitalized on this trend by commercializing. Weibo marketing will help enterprises finally become truly social businesses. Weibo marketing plays a very influential role in corporate publicity and brand building. Travel World China(TWC) has noticed this trend, and is thus proud to announce that next year it will offer Weibo management services. Like many of TWC's other services, Weibo management will help customers build a more comprehensive and effective marketing presence in China.
Many Chinese users do not use traditionally popular social networking platforms like Twitter and Facebook. Instead, they flock to sites like Sina Weibo, QQ, Kaixingwang, and RenRen which cater more directly to them.
Among these replacement sites, Sina Weibo is especially popular. Similar to Twitter in functionality (the name Weibo actually means "microblog"), Sina Weibo boasts over 300 million total registered users, 60 minutes of average daily use per user per day, and more than 100 million user-generated Weibo posts per day. Weibo users can post short (<140 character), forward-able updates to anyone who is subscribed to them.
Companies in particular have seen Weibo accounts as a great opportunity to help with corporate branding. A company's Weibo posts might include everything from company culture showcases to product updates or promotions, with end goals of establishing a positive social image or enhancing product awareness. Or on the opposite end of the spectrum, if a company is suffering from a public relations crisis, they can take immediate steps to mitigate damage.
Thus, it comes as no surprise that many countries' tourism bureaus and tourism organizations have already set up their own Weibo accounts. Pages by the National Tourism Administration of Spain (http://e.weibo.com/spaintourism) and the Australian Tourism Commission (http://e.weibo.com/seeaustralia) have already won the praise of many Chinese users. Chinese users say that the Weibo page is a much more accessible way of getting to know more about a country's tourism resources and countries report that incoming Chinese tourism has really soared as a result.
Weibo is becoming an increasingly important player in marketing to today's Chinese population, and for many companies, its commercial value is too high to be ignored. Travel World China is thus happy to announce the 2013 official addition of Weibo management to its offered services list. Interested customers can contact TWC for more details at http://e-travelworld.cn/en/contact.asp.
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