US hotel operators prove popular among wealthy travelers in Asia's two biggest markets.
These are the findings from two new Luxury Brand Status Index (LBSI) surveys of affluent Chinese and Japanese by the independent and objective New York-based Luxury Institute.
Japanese travelers earning at least 15 million yen per year ($190,000) evaluated 20 luxury hotel brands, and Chinese consumers with minimum annual income of one million yuan ($157,000) considered 26 luxury-lodging names.
Wealthy respondents rated hotels 1-10 on criteria including quality of accommodations, exclusivity, degree of status enhancement and ability to deliver special guest experiences. They also indicated which hotel brands they planned to stay with this year, and whether they're willing to pay premium prices or to recommend a brand to people close to them.
In China, St. Regis (8.41) earns the highest LBSI score, but the JW Marriott (36%) and Grand Hyatt (34%) were most frequently visited in the past year by wealthy Chinese travelers and are the two hotels where they plan to stay next. Along with InterContinental, Marriott and Hyatt are also the two most likely brands to receive favorable recommendations from wealthy Chinese travelers.
In Japan, Ritz-Carlton ranks at the top for both popularity and prestige. Ritz earns the second-highest (7.62) LBSI score, just behind Peninsula Hotels (7.66), but it is deemed the hotel most worthy of a price premium. Ritz-Carlton is also the most popular choice for the next hotel visit.
"Luxury hotels don't achieve consistently superior ratings by accident," says Luxury Institute CEO Milton Pedraza. "Standards, systems and training underpin excellence in any service business, especially luxury." |
