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Chinese travellers are planning to increase their holiday budgets, allocating extra spend towards hotel upgrades and opting for shopping and adventure getaways.
The Wyndham Hotel Group commissioned a research study, encompassing a sample range of 5,600 global customers from key cities to determine consumer spending habits.
The results revealed 58 percent of Chinese travellers would increase their holiday budget in 2012, compared with 27 percent in the US and 24 percent in the UK and Canada.
Chinese travellers also lead the world community when it comes to booking well-known major hotel chains, with close to 24 percent willing to pay extra for brand reputation.
56 percent of Chinese travellers are seeking a shopping trip, while "close to half are aspiring to take a theme park holiday or embark on a Deep Sea Diving adventure," according to survey results.
The United States was revealed as having the most loyal customers, with 64 percent of respondents claiming to be part of a hotel loyalty rewards program, while the Chinese came in at 50 percent.
More than 50 percent of all respondents were insistent on increasing their holiday budget in 2012, while just under half would upgrade to a better hotel. 37 percent of all respondents also said they would allocate spending toward outdoor activities. | 
